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Today, a new, Post Opulent expression of Black Badge joins the family.
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Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016, followed by Dawn in 2017 then Cullinan in 2019. This graphic, also known as the Lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane and the marque’s designers nominated this hallmark for Black Badge motor cars to reflect their own unrelenting pursuit of power. The marque has responded accordingly, developing new colour palettes, more technical surface treatments and even more powerful driving experiences without ever compromising the effortless sensibilities that have drawn this bold group of clients to the Rolls-Royce brand.īlack Badge, the highly successful alter ego of Rolls-Royce, now represents more than 27% of commissions worldwide and is codified by the mathematical symbol that represents a potential infinity, which is found within the motor car’s interior. Their approach to Rolls-Royce products is no different. In doing so, they have created new codes of luxury that resonate with their sensibilities: darker in aesthetic, assertive in character and bold in design. They reject suits for streetwear, use blockchain not banks and influence the analogue world through their digital endeavours. In the 2020s, these women and men engage with luxury products on their own terms. Rolls-Royce Motor Cars has always attracted subversive clients – rebellious women and men who built their success by breaking rules, taking risks and challenging conventions. Only with this understanding, and briefings supplied by the brand’s Luxury Intelligence Unit, is the marque able to create an accurate product response. Its close relationship with the women and men who patronise the marque affords the company’s decision-makers an unparalleled understanding of the super-luxury consumer: their aesthetic preferences, uncompromising lifestyle requirements and changing taste patterns. Rolls-Royce Motor Cars has a unique fluency in its clients. This is the purest Black Badge motor car in the marque’s history. Our most advanced motor car yet has been reengineered to characterise the alter ego of Rolls-Royce: assertive, dynamic and potent. “Today, we announce a product that represents a new kind of Black Badge motor car, one that seizes on the minimalist, Post Opulent design treatment that has recast the legend of Ghost but amplifies and subverts it with the application of black. Subsequently, nearly all luxury makers create products that seek to capture the Black Badge spirit.
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“In the five years since Black Badge became publicly available, this bold family of motor cars has come to symbolise the pinnacle of a new type of super-luxury product, setting in motion a shift across the wider luxury industry. These products, which were launched in 2016, would be darker in aesthetic, more urgent in personality and dramatic in material treatment. Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “After considerable internal debate, Rolls-Royce announced that it would create an officially sanctioned response to a new kind of client: a permanent Bespoke treatment to its motor cars named Black Badge.